Ida forwarded me an email that Wegmans sent out regarding their ads!
How Do You Use Grocery Ads?
Much has changed in the last decade, especially when it comes to anything in print. Think about it. Many publishers and retailers have moved their content and ads online. But when it comes to supermarkets, that old standby–the paper flyer–is still around. Even if it’s not in your Sunday paper or mailbox, you’ll usually find flyers in the store. As we’re always looking for ways to improve and update the way we serve you, it would be helpful to know how you use (or don’t use) grocery ads. Your responses will help us to decide what changes we might want to make over time.
You’ll need about 5 minutes to complete the survey. We truly appreciate your feedback. As a thank-you, Wegmans will randomly draw three names from the list of participants at the completion of the survey period. We’ll award 3 Wegmans gift cards in the amount of $100. Good luck!
Well, since Wegmans will not list there sales, we will! Wegmans page here
here are the questions:
Which statement best characterizes the way that you typically shop for groceries?
I never look at the ads and just buy what I need when I go to the store.
I look through many different grocery ads and choose where I’m going to shop next based on who has the best deals.
I sometimes look at the ad for the store where I’m already planning to shop.
I plan a weekly menu & prepare a list based on the meals involved but do not use ads.
How often do you read / use the Wegmans paper flyer?
Every week
Every other week
Once a month
Less than once a month
Never
How often do you read / use the Wegmans online flyer?
Every week
Every other week
Once a month
Less than once a month
Never
How do you use the Wegmans flyer; regardless of whether it is online or the paper hard copy? Please select all that apply.
I make my grocery list from it
I look for ready-to-cook meals / take-out options
I look for items that I need to stock up on
I use the featured recipes
I enjoy seeing the new products
I compare prices to other stores
Other (please specify)
What other store ads do you typically read? Please select all that apply.
Aldi’s
Big M
BJ’s
CVS
K-mart
P&C
Price Chopper
Quality
Rite Aid
Sam’s
Target
Tops
Walgreens
Wal-mart
Wegmans
Other (specify)
Other (specify)
Other (specify)
None of the above
Which state is the Wegmans where you typically shop?
drop down state menu
What Wegmans location do you typically shop at?
Lists all locations in the state you choose
Are you, or is anyone in your household employed at Wegmans?
Yes
No
Would you like to enter the drawing for a chance to win one of three $100 gift cards for survey participation?
Yes
No
{ 2 comments… read them below or add one }
Wow. Wegmans really needed to ask whether their weekly corporate newsletter disguised as an ad is useful or not? Every day you get their best. *eye roll*
I wonder how many people besides me responded “never”?
Ann